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Consumer feelings not taken into account

18 February 2009

In all the hub-bub surrounding new gadget launches and app. stores at the MWC event in Barcelona, most of the established mobile operators are treating their customers almost as an afterthought. So says Steve Bell, a 20-year Motorola veteran who has now set up his own consultancy, KeySo Global, to help industry players get more in tune with the customer experience, particularly when it comes to the mobile internet.

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