Posts Tagged ‘Social Media’

The Power of Six in a World of Digital Change

Thursday, May 15th, 2014

Power of 6 finalFor the last six years I’ve been examining and commentating on Digital Life Renaissance 2.0, the term that my partner, Steve Benton, and I coined to describe the world as we saw it emerging in late 2008, following our escape from corporate life to become independent analysts, advisors and entrepreneurs.

There’s probably never a good time to start a journey in life like this and, looking back with hindsight, this was probably the worst time we could have chosen! 2008 was the start of the global meltdown and, as a consequence, everyone was narrowing their focus on how to survive over the next 3 months. It didn’t matter whether you were a corporate CEO or employee, uncertainty and fear were a daily reality back then.

One of the most significant theories of networking is that everything is connected and that we’re only ever six connections away from someone or something. I was recently invited to DLD (Digital-Life-Design), an interesting “invite-only” conference in New York. This conference was initiated ten years ago by Yossi Vardi, a legendry Israeli entrepreneur, and managed by Steffi Czerny of the Hubert Burda Media Company; it has become a must-attend preamble to the Davos World Economic Forum. This year, DLD crossed the Atlantic for the first time, offering a high profile speaker and attendee list, and the conference covered an eclectic assortment of digital life topics from economics, monetization, media, brands, music, arts, to Internet of Things, neuroscience and consciousness.

After six years as an independent analyst examining the world of Digital Renaissance, I’ve clocked up well over 20,000 hours of knowledge and expertise in the area; I was therefore amazed to discover at the DLD conference two weeks ago that, as much time as I’ve invested here, I’ve only been skimming the surface of the phenomenal change that’s occurring. This was the first time that I’ve witnessed the real breadth of this change so succinctly exposed and exquisitely showcased as work in rapid progress.

The overwhelming impression that I came away with from the DLD conference is that there is not one aspect of the life that we’re living today that is not, has not or will not be touched by the digital force that’s consuming human thinking. The opportunities and possibilities have never been greater, and the urgency for us to understand and harness this knowledge is paramount.

So what is the “power of six” beyond my six years of learning and the six degrees of separation? “The Power of Six” was the theme of one of the DLD conference sessions that focused on the power of reductionism, to simplify and clarify in times of chaos. It’s the ability, as Hemmingway advised other writers, to “boil it down” and “know what to leave out”; the six word tag line of advertising that captures the essence of an idea. It’s translating this to Twitter where, if you can’t express your idea in a tweet, then you really don’t have an idea. In other words, with such rapid change occurring, it’s vital to simplify in order to help people grasp and understand what’s going on.

The power of six also refers to the persistently interruptive world that we have created with social media, email, messaging and online marketing that consumes our lives. Today, six seconds is often all the time you have to grab someone’s interest, and the six images that convey a broader story and context around those six words could well be critical to your success. The ability of the human brain to interpret and absorb images in order to comprehend the whole is greater than with words alone. Additionally, these images will probably be delivered on a screen of six inches or less, confirming that this really is a digital mobile world.

At the DLD conference, Scott Kurnit, CEO of Keep Holdings, identified that it took thirty seven attempts for him to repeat his message before his company finally embraced mobile, as opposed to relying on digital and web-only mechanisms for change. To me, this is “six to the power of six plus one”. In other words, I believe that persistence is the true key to success, particularly when faced with the evangelical task of converting people to a mobile mindset, and this has become my goal and the prime focus of my company, KeySo Global.

Steve Bell, President, KeySo Global LLC.

BlackBerry and JC Penney: Two Giants That Have Lost Their Way?

Monday, August 26th, 2013

What do BlackBerry and JC Penney have in common? Possibly more than you might realize.

1. Both missed the shift in their industry.

2. Both changed leadership.

3. Both implemented radical change.

4. Both achieved less than impressive results after this change.

5. Both implemented change following agitation from Wall Street – even though Main Street reacted neutrally or negatively to the change.

JC Penney even went as far as to hire the retail guru from Apple, Ron Johnson, as its new CEO to turn the company around but, in so doing, the needs of the customer were ignored. The introduction of tablets at point of sale, a relaxed dress code for the sales staff and the removal of coupons and store cash registers confused the target shopper – a very different shopper to the one found at the Apple store. The application of technology in this case was not the issue. The crucial question overlooked was whether the benefits of that technology outweighed the resistance to adopting it; in the case of JC Penney they did not. Not only was there resistance from the customer but Ron Johnson failed to gain the collaboration of staff and management, which proved to be a critical mistake.

Sales of the new BlackBerry 10 operating system based products – the Z10 and the Q10, and most recently the Q5 – are down as BlackBerry has lost significant market share to Apple, with its sleek and easy to use operating system and beautifully designed product. It was BlackBerry’s misconception that its superior new operating system and good design would enable it to reclaim its former position in the market. The reality was that BlackBerry started as a technology but developed into an experience. In the early 21st century the device became widely known as a “CrackBerry”, referring to the excessive and obsessive email-checking by its owners, for both business and personal use. The technology was convenient and secure and, most importantly, BlackBerry had become a trusted household name.

BlackBerry’s demise, however, was not just related to the fact that the operating system did not evolve; it put too much focus on the consumer and lost sight of its valued customer base, the corporate IT customer, whose growing desire was to access both their corporate digital networks and their social media networks on the same device, but this was ignored by BlackBerry. The infamous “BlackBerry outage” was the final straw and violated the trust that former loyal consumers had in the BlackBerry experience. RIM, as it was, was an engineering company that had no idea how to continue to design experiences and now, as “BlackBerry”, does not have the marketing knowledge or clout to rebuild consumer trust in the brand.

Both companies tried to emulate Apple in a classic “best practices” way but failed to understand that the Apple store and its devices were designs that embodied feelings and experiences, and created by a man with exceptional vision; someone who posed questions such as “how do we reinvent the store?” and “how do we do things differently on a phone?” Steve Jobs never just produced a “me too” product.

So, what’s the walk away? Wall Street hates failure but, more than that, it’s terrified of change. Both however are essential for innovation and creativity which are cornerstones of modern day business success. Wall Street’s demands for continuity of performance can ultimately result in giants being brought to their knees. What’s more dangerous is that when Wall Street sees these giants falling they demand a change of leadership. This new leadership is then faced with the challenges of innovating and risk taking to enhance performance when, in reality, all Wall Street wants is to preserve the status quo. JC Penny and RIM, as well as Motorola and Nokia, are prime examples of this. Apple looks as if it is unassailable at this point of time but calls by Wall Street activists to withdraw cash from the company will ultimately weaken its ability to take the risks that are necessary to sustain it going forward.

Steve Bell, President, KeySo Global

Consumer Electronic Trends to Watch – Live Report from CES in Las Vegas

Monday, January 7th, 2013

Shawn DuBravac,  Chief Economist and Director of Research for the Consumer Electronics Association (CEA) identified in his keynote address at the Consumer Electronics Show (CES) in Las Vegas yesterday four critical trends that will shape the future of the consumer electronics industry.

The Post Smartphone Era

Penetration of smartphones in the U.S. has surpassed the 52% mark but more significantly tablets have doubled their penetration in just 12 months, moving from 22% to 44%. In today’s digital world where multiple devices are commonplace in every household, these effectively act as hubs. They are mechanisms for accessing additional technologies, from door locks to health and fitness applications, and act as “second screens” for controlling security, domestic appliances, cars and TV’s. DuBravac referred to smartphones and tablets as “viewfinders into our digital lives”.

The Age of Algorithms

Prior to 2001 most information captured was analogue. With the continual reduction of cost for processing and sensors, more and more devices now have the capability to collect, communicate and share information digitally. In the U.S. there will be 350 million IP addressable devices sold in 2013 and about 1 billion worldwide. In reality, the cost curve of technology is enabling the “sensorization” of devices. The challenge in the future will be curating the enormous density of data-strings that will be generated as sensors proliferate.  Participating at this year’s CES are a record number of automotive companies, reflecting the growing interest of the industry in the role of sensors and connectivity. The fact that the Google car drove 300k miles last year and that Audi, Lexus, Ford and several others are focusing on this area of technology is an indication of how significant it could become. The Chairman of Continental has said that a driverless commercial solution is possible by 2025. In this age of algorithms, data is the new currency which raises ever more concern about security and privacy.

Contextual Connectivity

In recent years, the mood of the industry was captured by the advent of smart TV’s that could connect to the internet. Now the focus is on using intelligence received from sensors to make the interaction between the smart TV and the consumer more relevant and appropriate. One example is the use of cameras that monitor who is watching a program to ensure that appropriate advertising is screened when children are present; another are glass panes in store windows that display information tailored to the individual who is walking past that store, based on their smartphone details shared via social media, store card check-ins or through NFC payments.

Changing the Flow of the Story

The prevalence of “second screens” indicates that we are becoming digital omnivores who consume secondary information while watching a primary screen or previews prior to selecting a program. With household penetration of tablets and smartphones hitting 1.4 per household in the U.S. in 2012 (compared with 2.9 TV’s per household), the second screen is a real phenomenon.  In fact sales of small screen TV’s have declined 20 to 30% in the last 3 years. The concept that engagement starts on the second screen means that the paradigms for use-case scenarios are rapidly changing and need to be understood by the content providers, networks and advertisers. The story may not start on the big screen but when it reaches it the challenge is to maintain engagement and interaction on the second screen. Interestingly, sales of jumbo screen TV’s for main living spaces are on the increase in the U.S.

What becomes evident from these trends is that consumers’ rapid adoption of technology into their digital lives is changing their expectations and forcing business models to adapt accordingly. It appears that, even in the consumer industries, many large companies are being slow to respond and the bulk of innovative ideas and add-on products are being generated by hybrid start-ups.

Steve Bell, President, KeySo Global

www.keysoglobal.com

Digital Life – Rubber Band Forces that Prohibit Change

Thursday, June 21st, 2012

Why change at all? Why embrace what is new and intimidating instead of holding on to what is tried and true? The natural inclination of most people is to resist change, and when it begins to happen we tend to snap back to the shape of the things we know best, just as a rubber band that is stretched will revert to its original shape when released.

Digital Life is very new and can be scary. It is also here, now – right now – and is impacting the world in ways that can seem confusing, often even contradictory to what we have learned, accomplished, and know. Why would we want embrace it? 

Maybe your company actually can embrace the changes brought about by Digital Life. I mean really embrace change in ways that transform your business into a digital metamorphosis that propels it into this century; effectively reshape the rubber band by altering your business model to capitalize on the wide range of opportunities presented by Digital Life. However, I doubt it, unless you have some seriously sound “digital change agents” within your company to help you achieve this transformation, and unless you’re truly wanting to change.

Change is disruptive, which is what makes it so scary. Go back to your roots for a second. Think about those things that seemed exciting to you when you were willing to explore new ways of doing things, and those things that made you what you are today. What was new, intriguing – and yes scary – back then now seems safe. Your business faces the same challenges with embracing Digital Life that you faced growing up into the person you are today.

Digital Life demands that we embrace change and growth on a scale never experienced before. The advances and convergence of technologies are changing almost every aspect of how we do things. Smartphones, tablets, laptops and notebooks provide us with unparalleled access to the collective knowledge of the world. Social media tools and social networking sites enable an amazing new capability for us to share our own knowledge, interests, likes and dislikes with our friends, family and colleagues.

For your business to embrace the changes brought about by Digital Life, you need to accept – and convince others – that the shape of your corporate rubber band must change to match these changes. If you don’t, then no matter how hard you push for change and stretch the familiar boundaries, your employees will revert back to what they see as safe – in other words, the rubber band will snap back to its original shape.

At KeySo Global we have developed methodologies, models, and tools that can help you to change the shape of your business model so that it can adapt to Digital Life. These inform and guide you through a transformation that will propel your business into the Digital World, and ensure a competitiveness and profitability that will match your aspirations.  Please email us at info@keysoglobal.com, call us at +1-847-478-1633 or visit our website www.keysoglobal.com to find out more.

Steve Benton, Principal, KeySo Global, LLC

MWC 2012 Barcelona – What a Difference 20 Years Can Make!

Sunday, February 26th, 2012

Article first published as MWC 2012 Barcelona: What a Difference 20 years Can Make! on Technorati.

This coming week is Mobile World Congress 2012 in Barcelona, Spain where more than 60,000 mobile industry experts will gather to share the latest and greatest in mobile technology. This event is both a showcase for the industry and also a soapbox for luminaries. It also demonstrates how far the industry has come from the early days of a conference in Cannes, France where technologists, engineers and management from fledgling GSM mobile operators got together to talk about increasing penetration and getting manufacturers to develop low-cost portable handsets. In fact GSM was dubbed “God Send Mobiles”, so desperate was the industry!

What a difference 20 years can make. The first ever text message (SMS) was sent in 1992 and now we send more than 7 trillion a year on a global basis. Ahead of the show, comScore released a report “2012 mobile future in focus” that shows that smartphone penetration in the UK and Spain has achieved over 50% and that more than 48.4 million consumers access social media in Europe utilizing mobile phones; this represents an increase of over 76% since last year. Media and industry analysts are having their inboxes swamped with pre-show press releases about new developments covering everything from blisteringly fast chip sets and infrastructure to offload systems, 5G Wi-Fi and mobile payments, as well as a plethora of new mobile devices. ZTE will be reportedly announcing 8 new devices, prompting gizmodo.com to point out that “less is more” and that launching 8 devices isn’t impressive but actually indecisive!

It’s been quite a journey from the pre-mobile era and yet some things never change. The first ever roaming arrangement was signed in 1992 between Vodafone of the UK and Telecom Finland. In the early days of GSM, the cost of roaming calls made outside of your home country was astronomical. Over time the cost has come down, although not that significantly. Now, with the growth of smartphones, the issue has become the cost of data roaming. I use T-Mobile in the US, for example, which doesn’t offer a comparable data roaming package as, say, AT&T. With AT&T you can buy a 50 megabytes package for $25 while roaming but with T-Mobile those same 50 megabytes will cost you a staggering $750.  I guess I’ll be buying a prepaid SIM while inBarcelona …. or using Wi-Fi!

As key trends and news emerge in Barcelona this week that will be impacting your digital life in the near future, we shall keep you informed.

Steve Bell, President, KeySo Global

We are All Digital Technologists by Osmosis

Thursday, February 16th, 2012

Do you feel overwhelmed every time you read about the introduction of new technologies? Do you hear how they’re going to be having a dramatic effect on the way you do business in the future, and panic? You don’t need to fear the coming evolution because the chances are that you’re already a technology expert and actually quite adept at adjusting -although you may not know it!

Technologists with hindsight

Most of us have become digital technologists by “osmosis”. In other words, if we look back dispassionately over the past 30 years, with the benefit of hindsight we can see just how much our life styles have been changed inordinately with the advent of digital technologies. We have a natural inclination to think of ourselves as novices where new technology is concerned. Yet if we step back and look at the way that we’ve embraced and adapted to the changes introduced to us over the decades, we should give ourselves more credit. We have “absorbed” these new technologies and have every reason to be confident about taking advantage of the opportunities they bring for our professional and everyday lives.

At KeySo Global we help our clients recognize that they are far more technology savvy than they realize! We point to the analogy of the frog in a pot: the premise is that if a frog is placed in boiling water, it will jump out. If it’s placed in cold water that is slowly heated, however, it will not perceive the surrounding danger and will be cooked to death. In other words, we’re not always cognizant of the fact that we’ve been slowly adapting to the digital world changes occurring around us; we need to become more aware of these changes, and have the confidence to embrace them and incorporate them into our personal and business lives.

Four technologies that rocked our world

In order to put things into perspective, consider four major technology developments in the 1980’s that significantly changed the way we live and work today:  the personal computer; the cellphone; the establishment of a global Internet and the creation of the Sony Walkman. While the impact of the first three may be obvious, the Walkman was the device that pioneered the way for people to access personalized portable entertainment, anywhere and at anytime.

The 1980’s introduced these new technologies and the 1990’s brought about their integration into society. For example, GSM cellphone technology allowed people to roam the world, the development of the World Wide Web and Internet browsers allowed people to access information, and the creation of TiVo gave people the ability to time-shift entertainment. All of these brought technology into the mainstream. Add to these the development of the iPod and iPhone and the rise of social networking in the 2000’s, and it’s clear to see how these technologies have permeated our society and culture, and just how well we’ve all adapted to the changes they’ve brought about.

Convergence opens new opportunities

We believe 2010 was a transitional year that saw the convergence of 3G & 4G technologies with cloud computing, social media, and Wi-Fi. The evolution of smartphones and the introduction of touch screen tablets has built on this convergence and enabled a faster, easier and more compelling interactive consumer experience. Social media in turn is leveraging this interactive access to the mobile network, and uses location and context data to provide personalization of services and information, with particular focus on retail opportunities.

The confluence of technologies and services is changing the way consumers live and work. It is also generating an ecosystem of companies that are creating applications and services which are stimulating the economy locally, nationally and globally. In a recent study it was estimated that 450,000 jobs had been created by companies developing apps.

Shifting business models

Mobility, Internet and computing capable devices are not only impacting their users but also the way in which companies interact with their customers. As a result, large and small companies need to recognize that the business models of their industries, relatively static for many years, are changing around them even if they haven’t yet started to adjust their own. Our advice to any CEO or small business owner is the same: open your eyes and look around; observe the opportunities that technology is now enabling and identify how you could apply these same technologies to enhance your company’s customer offering and business performance.

There is a plethora of opportunities out there to enhance your business model. If you need help identifying these opportunities, we at KeySo Global are here to help and can show you how they can be applied. Contact us at info@keysoglobal.com, +1-847-478-1633 or visit our website www.keysoglobal.com

Steve Bell, President, KeySo Global

Acting with Decorum in the Digital World

Friday, November 25th, 2011

Today smartphones have become an intrinsic part of our digital lives and are no longer merely used for making calls. The need for us to display good digital manners has never been more essential but unfortunately this isn’t always the case!

Governments and independent agencies impose regulations for proper Mobile Internet behavior when, for example, personal safety is at stake (like texting while driving) or disturbance can be caused (as in dedicated quiet cars on trains). In the broader sense, however, there is a need for a socially acceptable set of rules for using ever smarter devices and this is the catch 22 of the situation: these guidelines need to be initiated by those very communities that use them. Yet, as users, we’re still struggling to determine how the devices we’ve grown to depend on can be unobtrusively integrated into our lives.

How annoying is it when you’re trying to have a conversation with someone and they’re constantly checking their phone for emails, Facebook updates or sending text messages? Or you’re at a wedding and the person in the pew next to you takes pictures and tweets throughout the service? None of this is illegal but it can be offensive and it’s certainly anti-social.

Many believe that digital devices should come with user etiquette manuals to inform users about polite usage in public places. This may help reduce the day-to-day disturbances that modern devices create but there’s a general feeling that with the rapid adoption of new technologies, digital manners are also rapidly deteriorating. Maybe there’s a need for digital etiquette to become a compulsory class in all educational programs!

These classes could use Netiquette as their base curriculum. The term is a blend of “net” and “etiquette” and refers to a set of guidelines for proper online behavior. Netiquette not only applies to how and where you use your smart device but also to the content of your communication. As with the written word, spelling and grammar are of the utmost importance as corporate websites or blog articles littered with typos can really deter a would-be client. Having said that, certain online abbreviations commonly used in SMS messages were added this year to the Oxford English Dictionary, including LOL, OMG and TTYL. Typing solely in capitals is not good practice, however, and IMPLIES THAT YOU’RE SHOUTING!

Deciding which new age words are now socially acceptable is often a challenge. The Oxford Dictionary of English has been increasingly infected by web-based slang over the last few years and some of the latest words to be included in the dictionary are: chillax (meaning to calm down and relax) and defriend (meaning to remove someone from your list of friends / contacts on a social networking site). These now commonly used words reflect the way that our everyday language is being influenced by the digital world. At some stage in the future let’s hope that someone will organize a tweetup (a meeting set up by means of posts on Twitter) and actually create a set of socially acceptable rules to live by in this new digital age!

Probably the most important rule of Netiquette is “think before you post”. Not everything that happens to you is worth blogging or tweeting but when it is, make sure that you’re comfortable that your words won’t come back to bite you and that the “digital footprint” you’ve created is one you can live with.

At KeySo Global we are advisors and consultants about the impact of digital technology on society, business and individuals. Please contact us at info@keysoglobal.com, +1-847-478-1633 or visit our website www.keysoglobal.com

Alison Bell, Social Media Manager, KeySo Global LLC

Protect your Digital Footprint and zip up your Privacy Settings

Monday, October 3rd, 2011

I recently had the enjoyable task of giving the father-of-the-bride speech at my daughter’s wedding. This is a challenging project for any father trying to blend humor with touching moments of emotional significance from his daughter’s childhood and wrapping up with words of wisdom for the happy couple.

Check your zipper

During my preparation for this speech I looked to the Internet for guidance. One of the more comical pieces of advice was labeled “The ABC of Giving a Public Speech”, which concluded by saying that the XYZ aspect – being confident about your speech – is the most critical. In this instance, XYZ stands for “check your zipper!” Nobody wants to be standing in front of an audience, unaware of their embarrassment, and having attention diverted to the wrong area!

The new Facebook

You may ask what this has to do with social media. At the recent F8 Developers Conference, Mark Zuckerberg announced significant changes to Facebook. One of these is the introduction of “frictionless sharing” which more closely integrates applications from media companies and enables personal actions such as reading an article, listening to music or watching a movie to be transmitted to all ones’ friends, providing the user has granted prior permission.

Serendipitous sharing

This “frictionless sharing” is designed to encourage “real-time serendipity” by removing the extra step requirement to manually “Like, Share or Comment” on content, which tends to inhibit interaction. The technical framework for apps has been changed within Facebook so that, rather than requiring you to click to share, the app automatically posts your status update. 

As you install each app, you can grant permission for it to update your timeline. At this stage you’ll need to carefully consider the transparency of the information you’re sharing, how your timeline will be updated and why it may be beneficial for you to opt in.

You, as a sponsored story

Provided a user hasn’t “opted out”, anything they listen to or watch can be openly promoted by Facebook partner companies, such as Spotify or Netflix, as if the user had clicked “like” and endorsed it themselves. Additionally, advertisers can identify individual Facebook users, and their activities and endorsements may be used in sponsored stories to recommend a product to their friends.

As a result of this evolved social media, tighter management of privacy settings for online profiles has now become imperative. Users need to understand what these privacy controls mean in terms of what content can be can shared and with whom, as all actions now constitute the users living online profile or “digital footprint”. The already complex overlap between our public and private lives is set to become even more blurred with these changes as almost everything posted on the web is now becoming public knowledge.

Privacy education

Very soon privacy education will have to be incorporated into school curricula. It should most definitely become a part of everyday dialogue between parents and their children, and in many cases the onus will be on the kids to educate the parents!

Already teachers, police officers and other public employees have to be mindful about the pictures and comments they post for fear of repercussions. A recent example of this is a picture that was posted on Facebook of a teacher drinking wine during her summer vacation in Paris and returning home to find out that parents had seen it and objected, which lead to her dismissal.

Don’t forget to zip up your privacy settings

In future, the anecdotes you choose for your father-of-the-bride speech may well be those poignant and, most likely, edited moments from your daughter’s Facebook timeline. If you’re tempted to get a laugh by including a few more embarrassing snippets that you sourced elsewhere – don’t! The guest who kindly videos your speech on their smartphone and posts it on Facebook may just set in motion a train wreck for your daughter’s carefully groomed digital footprint!

At KeySo Global we are advisors and consultants about the impact of digital technology on society, business and individuals. If you’re interested in acquiring a better understanding of the implications of and applications for your corporate or personal digital footprint, please contact us at info@keysoglobal.com, +1-847-478-1633 or visit our website www.keysoglobal.com

Steve Bell, President, KeySo Global

Online Ambiguity – How Fine is the Line between Trust and Anonymity?

Friday, July 8th, 2011

I believe in fairness, in helping those whom I believe in to succeed, being as green as possible, and that all adults should protect children however they can. These values and beliefs are part of my DNA. Even though I state this, do you believe me?  Do you care?  You care when you need to assess whether or not you can trust me! This is the paradox – in the Digital World should we and can we really remain anonymous? If so, how do we in turn know who can be trusted?

In some countries and circumstances anonymity is synonymous with self protection. We see how Digital Life provides a medium for citizens to rise up in protest in countries such as Egypt, Libya and Yemen. Cell phones, Twitter and Facebook, have each provided people the means to join their collective voices and shout “enough is enough”. The challenge for them remains how to provide credibility to the masses and at the same time not be identified and victimized. In Saudi Arabia, for example, groups of women have launched online campaigns to urge others to fight for their legal right to drive. Those who revealed their identity were punished.

At the opposite end of the spectrum, in his documentary, “Erasing David”, UK director David Bond shows how hard it is to erase one’s identity and delete personal data held by governments and public entitles. Today’s digital environment makes it almost impossible for any of us to erase our past and remain truly anonymous due to the “digital footprints” we all leave in our wake.

Trust is at the heart of all elements of this issue. The Internet was inherently designed to be “open”. Our social and private lives, as well as businesses’ and governments’ activities have become increasingly transparent as information is made more readily available and shared globally via the web. Since total anonymity is almost impossible, the importance of “privacy” has become even more crucial; strict boundaries need to be adhered to, to protect what is known about an individual and by whom.

Follow through has always been the crux of trust and, while the medium for the voice may have changed, the human element of “doing what you say” still remains. Trusted communities of people communicating with each other are the counterbalance to potential privacy violations, and also the means for validating otherwise anonymous individuals.

We at KeySo Global want to get to know you and want you to get to know us! We believe that, as a trusted mentor and coach to our clients, open dialog is imperative. Using digital technologies, we can show you how to apply them in your business in ways that lead directly to effective, trusted relationships.

Contact us at info@keysoglobal.com, +1-847-478-1633 or visit our website www.keysoglobal.com.

Steve Benton, Principal, KeySo Global LLC