Paul Jacobs, CEO of Qualcomm, opened this year’s keynote “Born Mobile” at CES in Las Vegas by pointing out that this was the first time a mobile company has opened the show. Globally, mobile is at the heart and center of everything we do, transforming the way we live and giving rise to the new “Generation M”. A survey of those people who have grown up “mobile” identified that 84% of them can’t go one day without their devices. Mobile is the largest technology platform in the history of mankind. There are 6.4 billion mobile connections worldwide and 1 million smartphones are added daily which is twice the global daily birth rate.
Qualcomm took the opportunity to share the platform with Steve Ballmer of Microsoft who has been the traditional opening keynote for many years. Ballmer showcased Qualcomm’s Snapdragon chipset used in the Windows-based Nokia Lumina 900 and HTC8X. Cementing their relationship, Ballmer thanked Jacobs for the opportunity to partner with Qualcomm and to experience being “born mobile”. I would have to suspect that the famous “Wintel” partnership is in its sunset years… so what will the new partnership be called?
Jacob’s keynote offered insight into the new Snapdragon 800 chipset which will offer faster wireless connection in mobile devices by the second half of this year. This quad core chip, operating at 2.5 Ghz, has 75% better performance and power efficiency than those of previous generations. These are coupled with enhanced graphics, next generation WiFi 802.11AC and LTE to provide online console gaming graphics capability. Additionally, the chipset enables the playback and more importantly the capture and sharing of ultra-high definition video. This aspect is probably the most significant element in accelerating the penetration of ultra HD, which most thought would be constrained by the slow adoption of the TV industry. To demonstrate the power of the chip, Jacobs introduced the film producer, Guillermo del Toro, who previewed his upcoming ultra HD film “Pacific Rim”, played back on a Snapdragon device.
We were given a glimpse into many other exciting ways that Qualcomm is partnering to help interconnected devices, including sensors, facilitate the creation of a “digital sixth sense” that can gather information from the cyber world and bring it into the real world. One example given was an app being made available this summer called “Big Bird’s Words”. The Big Bird app from Sesame Street is devised as an early reading tool for children; it works on a device fitted with a camera and uses text recognition to enable children to point to words that Big Bird then repeats.
Overall, it was a high profile and powerful presentation that anchors Qualcomm at the center of the new “Generation M” world. To close, Adam Levine and two others from Maroon 5 played acoustic versions of some of their hits including “Pay Phone” – which Jacobs quipped should be renamed “Mobile Phone”!
Steve Bell, Principal, KeySo Global