Archive for the ‘Social Media’ Category

BlackBerry and JC Penney: Two Giants That Have Lost Their Way?

Monday, August 26th, 2013

What do BlackBerry and JC Penney have in common? Possibly more than you might realize.

1. Both missed the shift in their industry.

2. Both changed leadership.

3. Both implemented radical change.

4. Both achieved less than impressive results after this change.

5. Both implemented change following agitation from Wall Street – even though Main Street reacted neutrally or negatively to the change.

JC Penney even went as far as to hire the retail guru from Apple, Ron Johnson, as its new CEO to turn the company around but, in so doing, the needs of the customer were ignored. The introduction of tablets at point of sale, a relaxed dress code for the sales staff and the removal of coupons and store cash registers confused the target shopper – a very different shopper to the one found at the Apple store. The application of technology in this case was not the issue. The crucial question overlooked was whether the benefits of that technology outweighed the resistance to adopting it; in the case of JC Penney they did not. Not only was there resistance from the customer but Ron Johnson failed to gain the collaboration of staff and management, which proved to be a critical mistake.

Sales of the new BlackBerry 10 operating system based products – the Z10 and the Q10, and most recently the Q5 – are down as BlackBerry has lost significant market share to Apple, with its sleek and easy to use operating system and beautifully designed product. It was BlackBerry’s misconception that its superior new operating system and good design would enable it to reclaim its former position in the market. The reality was that BlackBerry started as a technology but developed into an experience. In the early 21st century the device became widely known as a “CrackBerry”, referring to the excessive and obsessive email-checking by its owners, for both business and personal use. The technology was convenient and secure and, most importantly, BlackBerry had become a trusted household name.

BlackBerry’s demise, however, was not just related to the fact that the operating system did not evolve; it put too much focus on the consumer and lost sight of its valued customer base, the corporate IT customer, whose growing desire was to access both their corporate digital networks and their social media networks on the same device, but this was ignored by BlackBerry. The infamous “BlackBerry outage” was the final straw and violated the trust that former loyal consumers had in the BlackBerry experience. RIM, as it was, was an engineering company that had no idea how to continue to design experiences and now, as “BlackBerry”, does not have the marketing knowledge or clout to rebuild consumer trust in the brand.

Both companies tried to emulate Apple in a classic “best practices” way but failed to understand that the Apple store and its devices were designs that embodied feelings and experiences, and created by a man with exceptional vision; someone who posed questions such as “how do we reinvent the store?” and “how do we do things differently on a phone?” Steve Jobs never just produced a “me too” product.

So, what’s the walk away? Wall Street hates failure but, more than that, it’s terrified of change. Both however are essential for innovation and creativity which are cornerstones of modern day business success. Wall Street’s demands for continuity of performance can ultimately result in giants being brought to their knees. What’s more dangerous is that when Wall Street sees these giants falling they demand a change of leadership. This new leadership is then faced with the challenges of innovating and risk taking to enhance performance when, in reality, all Wall Street wants is to preserve the status quo. JC Penny and RIM, as well as Motorola and Nokia, are prime examples of this. Apple looks as if it is unassailable at this point of time but calls by Wall Street activists to withdraw cash from the company will ultimately weaken its ability to take the risks that are necessary to sustain it going forward.

Steve Bell, President, KeySo Global

Digital Life – Rubber Band Forces that Prohibit Change

Thursday, June 21st, 2012

Why change at all? Why embrace what is new and intimidating instead of holding on to what is tried and true? The natural inclination of most people is to resist change, and when it begins to happen we tend to snap back to the shape of the things we know best, just as a rubber band that is stretched will revert to its original shape when released.

Digital Life is very new and can be scary. It is also here, now – right now – and is impacting the world in ways that can seem confusing, often even contradictory to what we have learned, accomplished, and know. Why would we want embrace it? 

Maybe your company actually can embrace the changes brought about by Digital Life. I mean really embrace change in ways that transform your business into a digital metamorphosis that propels it into this century; effectively reshape the rubber band by altering your business model to capitalize on the wide range of opportunities presented by Digital Life. However, I doubt it, unless you have some seriously sound “digital change agents” within your company to help you achieve this transformation, and unless you’re truly wanting to change.

Change is disruptive, which is what makes it so scary. Go back to your roots for a second. Think about those things that seemed exciting to you when you were willing to explore new ways of doing things, and those things that made you what you are today. What was new, intriguing – and yes scary – back then now seems safe. Your business faces the same challenges with embracing Digital Life that you faced growing up into the person you are today.

Digital Life demands that we embrace change and growth on a scale never experienced before. The advances and convergence of technologies are changing almost every aspect of how we do things. Smartphones, tablets, laptops and notebooks provide us with unparalleled access to the collective knowledge of the world. Social media tools and social networking sites enable an amazing new capability for us to share our own knowledge, interests, likes and dislikes with our friends, family and colleagues.

For your business to embrace the changes brought about by Digital Life, you need to accept – and convince others – that the shape of your corporate rubber band must change to match these changes. If you don’t, then no matter how hard you push for change and stretch the familiar boundaries, your employees will revert back to what they see as safe – in other words, the rubber band will snap back to its original shape.

At KeySo Global we have developed methodologies, models, and tools that can help you to change the shape of your business model so that it can adapt to Digital Life. These inform and guide you through a transformation that will propel your business into the Digital World, and ensure a competitiveness and profitability that will match your aspirations.  Please email us at info@keysoglobal.com, call us at +1-847-478-1633 or visit our website www.keysoglobal.com to find out more.

Steve Benton, Principal, KeySo Global, LLC

Digital Life – Is your Business Living in a Fishbowl?

Monday, May 7th, 2012

Ever feel like your business is swimming around and around in circles, like a goldfish in a bowl? Struggling to accomplish nothing much other than to search for an elusive pool of diminishing food?

Shrinking margins, a downtrodden economy, a rapidly transforming Digital World, and increasing scrutiny from those outside of your company’s fishbowl are all contributing to the “fear factor”. The fear factor is a knee-jerk reaction to these challenges and the common response is to cut costs, reduce headcount, and to lay off people as you cut production or business lines.

Over the past few years we have seen this reaction in nearly every industry. That is the primary reason unemployment is so high and yes, spending is lower by customers who are also driven by their own fear factor – not being able to pay the bills, their mortgage, or put food on the table.

And yet sales of mobile devices such as smartphones and tablets have continuously risen during this period. Aspects of Digital Life have flourished – more people than ever have accounts in social media venues such as Facebook and Twitter. Consumers are more conscious about what they spend their money on – but they are spending and willing to spend.

Perhaps if companies weren’t so concerned about cutting costs and were more focused on what products and services their customers are really willing to purchase, the emphasis on lay-offs and cutbacks could be shifted to providing Digital Life products and services that help their customers live a better life. Unemployment would go down, spending would go up and the goods delivered to consumers would begin to reflect their real wants and needs.

To understand how your business might escape the proverbial fishbowl and evolve to a Digital Life model that overcomes the fear factor, contact us at KeySo Global and register for a free diagnostic interview with our industry leading experts. Please email us at info@keysoglobal.com, call us at +1-847-478-1633 or visit our website www.keysoglobal.com.

Steve Benton, Principal, KeySo Global, LLC

MWC 2012 Barcelona – What a Difference 20 Years Can Make!

Sunday, February 26th, 2012

Article first published as MWC 2012 Barcelona: What a Difference 20 years Can Make! on Technorati.

This coming week is Mobile World Congress 2012 in Barcelona, Spain where more than 60,000 mobile industry experts will gather to share the latest and greatest in mobile technology. This event is both a showcase for the industry and also a soapbox for luminaries. It also demonstrates how far the industry has come from the early days of a conference in Cannes, France where technologists, engineers and management from fledgling GSM mobile operators got together to talk about increasing penetration and getting manufacturers to develop low-cost portable handsets. In fact GSM was dubbed “God Send Mobiles”, so desperate was the industry!

What a difference 20 years can make. The first ever text message (SMS) was sent in 1992 and now we send more than 7 trillion a year on a global basis. Ahead of the show, comScore released a report “2012 mobile future in focus” that shows that smartphone penetration in the UK and Spain has achieved over 50% and that more than 48.4 million consumers access social media in Europe utilizing mobile phones; this represents an increase of over 76% since last year. Media and industry analysts are having their inboxes swamped with pre-show press releases about new developments covering everything from blisteringly fast chip sets and infrastructure to offload systems, 5G Wi-Fi and mobile payments, as well as a plethora of new mobile devices. ZTE will be reportedly announcing 8 new devices, prompting gizmodo.com to point out that “less is more” and that launching 8 devices isn’t impressive but actually indecisive!

It’s been quite a journey from the pre-mobile era and yet some things never change. The first ever roaming arrangement was signed in 1992 between Vodafone of the UK and Telecom Finland. In the early days of GSM, the cost of roaming calls made outside of your home country was astronomical. Over time the cost has come down, although not that significantly. Now, with the growth of smartphones, the issue has become the cost of data roaming. I use T-Mobile in the US, for example, which doesn’t offer a comparable data roaming package as, say, AT&T. With AT&T you can buy a 50 megabytes package for $25 while roaming but with T-Mobile those same 50 megabytes will cost you a staggering $750.  I guess I’ll be buying a prepaid SIM while inBarcelona …. or using Wi-Fi!

As key trends and news emerge in Barcelona this week that will be impacting your digital life in the near future, we shall keep you informed.

Steve Bell, President, KeySo Global

Acting with Decorum in the Digital World

Friday, November 25th, 2011

Today smartphones have become an intrinsic part of our digital lives and are no longer merely used for making calls. The need for us to display good digital manners has never been more essential but unfortunately this isn’t always the case!

Governments and independent agencies impose regulations for proper Mobile Internet behavior when, for example, personal safety is at stake (like texting while driving) or disturbance can be caused (as in dedicated quiet cars on trains). In the broader sense, however, there is a need for a socially acceptable set of rules for using ever smarter devices and this is the catch 22 of the situation: these guidelines need to be initiated by those very communities that use them. Yet, as users, we’re still struggling to determine how the devices we’ve grown to depend on can be unobtrusively integrated into our lives.

How annoying is it when you’re trying to have a conversation with someone and they’re constantly checking their phone for emails, Facebook updates or sending text messages? Or you’re at a wedding and the person in the pew next to you takes pictures and tweets throughout the service? None of this is illegal but it can be offensive and it’s certainly anti-social.

Many believe that digital devices should come with user etiquette manuals to inform users about polite usage in public places. This may help reduce the day-to-day disturbances that modern devices create but there’s a general feeling that with the rapid adoption of new technologies, digital manners are also rapidly deteriorating. Maybe there’s a need for digital etiquette to become a compulsory class in all educational programs!

These classes could use Netiquette as their base curriculum. The term is a blend of “net” and “etiquette” and refers to a set of guidelines for proper online behavior. Netiquette not only applies to how and where you use your smart device but also to the content of your communication. As with the written word, spelling and grammar are of the utmost importance as corporate websites or blog articles littered with typos can really deter a would-be client. Having said that, certain online abbreviations commonly used in SMS messages were added this year to the Oxford English Dictionary, including LOL, OMG and TTYL. Typing solely in capitals is not good practice, however, and IMPLIES THAT YOU’RE SHOUTING!

Deciding which new age words are now socially acceptable is often a challenge. The Oxford Dictionary of English has been increasingly infected by web-based slang over the last few years and some of the latest words to be included in the dictionary are: chillax (meaning to calm down and relax) and defriend (meaning to remove someone from your list of friends / contacts on a social networking site). These now commonly used words reflect the way that our everyday language is being influenced by the digital world. At some stage in the future let’s hope that someone will organize a tweetup (a meeting set up by means of posts on Twitter) and actually create a set of socially acceptable rules to live by in this new digital age!

Probably the most important rule of Netiquette is “think before you post”. Not everything that happens to you is worth blogging or tweeting but when it is, make sure that you’re comfortable that your words won’t come back to bite you and that the “digital footprint” you’ve created is one you can live with.

At KeySo Global we are advisors and consultants about the impact of digital technology on society, business and individuals. Please contact us at info@keysoglobal.com, +1-847-478-1633 or visit our website www.keysoglobal.com

Alison Bell, Social Media Manager, KeySo Global LLC

Protect your Digital Footprint and zip up your Privacy Settings

Monday, October 3rd, 2011

I recently had the enjoyable task of giving the father-of-the-bride speech at my daughter’s wedding. This is a challenging project for any father trying to blend humor with touching moments of emotional significance from his daughter’s childhood and wrapping up with words of wisdom for the happy couple.

Check your zipper

During my preparation for this speech I looked to the Internet for guidance. One of the more comical pieces of advice was labeled “The ABC of Giving a Public Speech”, which concluded by saying that the XYZ aspect – being confident about your speech – is the most critical. In this instance, XYZ stands for “check your zipper!” Nobody wants to be standing in front of an audience, unaware of their embarrassment, and having attention diverted to the wrong area!

The new Facebook

You may ask what this has to do with social media. At the recent F8 Developers Conference, Mark Zuckerberg announced significant changes to Facebook. One of these is the introduction of “frictionless sharing” which more closely integrates applications from media companies and enables personal actions such as reading an article, listening to music or watching a movie to be transmitted to all ones’ friends, providing the user has granted prior permission.

Serendipitous sharing

This “frictionless sharing” is designed to encourage “real-time serendipity” by removing the extra step requirement to manually “Like, Share or Comment” on content, which tends to inhibit interaction. The technical framework for apps has been changed within Facebook so that, rather than requiring you to click to share, the app automatically posts your status update. 

As you install each app, you can grant permission for it to update your timeline. At this stage you’ll need to carefully consider the transparency of the information you’re sharing, how your timeline will be updated and why it may be beneficial for you to opt in.

You, as a sponsored story

Provided a user hasn’t “opted out”, anything they listen to or watch can be openly promoted by Facebook partner companies, such as Spotify or Netflix, as if the user had clicked “like” and endorsed it themselves. Additionally, advertisers can identify individual Facebook users, and their activities and endorsements may be used in sponsored stories to recommend a product to their friends.

As a result of this evolved social media, tighter management of privacy settings for online profiles has now become imperative. Users need to understand what these privacy controls mean in terms of what content can be can shared and with whom, as all actions now constitute the users living online profile or “digital footprint”. The already complex overlap between our public and private lives is set to become even more blurred with these changes as almost everything posted on the web is now becoming public knowledge.

Privacy education

Very soon privacy education will have to be incorporated into school curricula. It should most definitely become a part of everyday dialogue between parents and their children, and in many cases the onus will be on the kids to educate the parents!

Already teachers, police officers and other public employees have to be mindful about the pictures and comments they post for fear of repercussions. A recent example of this is a picture that was posted on Facebook of a teacher drinking wine during her summer vacation in Paris and returning home to find out that parents had seen it and objected, which lead to her dismissal.

Don’t forget to zip up your privacy settings

In future, the anecdotes you choose for your father-of-the-bride speech may well be those poignant and, most likely, edited moments from your daughter’s Facebook timeline. If you’re tempted to get a laugh by including a few more embarrassing snippets that you sourced elsewhere – don’t! The guest who kindly videos your speech on their smartphone and posts it on Facebook may just set in motion a train wreck for your daughter’s carefully groomed digital footprint!

At KeySo Global we are advisors and consultants about the impact of digital technology on society, business and individuals. If you’re interested in acquiring a better understanding of the implications of and applications for your corporate or personal digital footprint, please contact us at info@keysoglobal.com, +1-847-478-1633 or visit our website www.keysoglobal.com

Steve Bell, President, KeySo Global

Flash Riots – a Reality of Digital Life?

Tuesday, September 6th, 2011

The early August spate of riots in London and other parts of the United Kingdom were of real concern to me personally, not only because they occurred in my home town but because they appeared to be totally without motive – even to the rioters themselves!

Equally frustrating, in a city where digital technology is being used to monitor its citizens’ every move, it’s obvious that this technology is not being used as effectively as it could be. The old world respected and admired cultures of the London “bobby” and community policing have not been successfully linked to 21st century technology, so that law enforcement services are unable to interact with their diverse urban communities and deter the escalation of flash points.

Technology alone

In London you have the densest network of closed-circuit TVs (CCTV) anywhere in the world. The probability is that the average Londoner will be caught on camera at least once every 10 minutes. With this impressive network of CCTV’s has come sophisticated facial recognition software, as well as software that’s capable of fast-tracking through hours of video footage and pinpointing the exact location of those people under surveillance.

Integration is the key

This reliance on technology, however, presents similar problems to those that the CIA experienced in the 90s, when the level of sophistication of the technology was considered to be more important than how it was actually linked to assets on the ground. Similarly, during the recent crisis in London, the bobbies on the street were not effectively linked with this high technology, leaving them powerless to provide and receive real time information, so that when the riots escalated, strong arm tactics had to be used to quell them. Now there is talk that community policing is passed its usefulness and should be replaced with US style “fear policing”. A better alternative, as I see it, is to more efficiently integrate and leverage this hybrid of technology and the community bobby, and where necessary support it by more effective targeted backup.

Two sides to a coin

Reminiscent of the Arab Spring, social media and social networking once again played a critical role during this unrest, as instant messaging was used to incite, coordinate and reinforce actions across a widespread area. There were immediate calls in the UK to monitor, intercept and block this messaging, something that the UK and the US governments were only recently advocating that China and the Arab countries NOT do in the face of legitimate press protests. They recommended that the right to protest and communicate freely should be safeguarded.

Legitimate reasons to control

When digital forms of communication are used to advance criminal activity (looting, arson, the destruction of property and so on) I agree that countermeasures need to be in place; however, as in judo, I believe that the secret is to use the force of the opponent to counteract them. This would mean using social media to engage with and mobilize the masses against the criminal minority, and would require the legitimate authority to openly communicate and dialogue via all channels to ensure a consensus of opinion within the communities.

Looking to the future

Western governments, law enforcement and security services need to readdress the realities of policing and protecting democracy in today’s digital world. The current economic climate of austerity, high unemployment and limited growth only heightens the pressures and frustrations felt by society. In large cities, the flash point is ever present when small orchestrated groups use the increasing isolation of the community to their own advantage – and we have seen that social media and social networking can work both ways in such an environment. This is the time when we need to ensure that the integration of information and communication technology is aligned with the values and culture of our democratic society, and that it is used for the greater good.

Understanding and gaining a strategic perspective in these rapidly changing digital times can be difficult if 99% of your focus is tactical. To gain clearer insights into how your business could be impacted in the future by these changes, contact us at info@keysoglobal.com, +1-847-478-1633 or visit our website www.keysoglobal.com

Steve Bell, President, KeySo Global

Google Plus – A Tool to Transform Knowledge Sharing As We Know It?

Thursday, August 11th, 2011

I was a relatively early adopter of LinkedIn and Twitter and although I have a corporate KeySo Global Facebook page, I really live vicariously on Facebook through my wife who, let’s face it, has managed our friendships and social calendar for most of our married life!

Then along comes this Google Plus! I’m invited to join, not by a friend or family member but by a business acquaintance where I suspect I’m in one of his circles labeled “met and might be an interesting or useful contact”!

I have to admit, I’d been intrigued by Google+ and the statistics for its growth are staggering. The media, of course, are claiming it’s the return of the cold war as Google takes on Facebook – but is it? Or is it something far more compelling than just another social network?

This amusing but revealing video on YouTube caught my eye, so I read Pete Cashmore’s blog on Mashable on “10 Tips for New Users”. Then I acquiesced and signed up!

We live in a world of “digital bytes” that consume our attention every second of the day. My biggest challenge is to find a digital tool that blends into my life to make it simpler, and replaces what currently requires multi-tasking with an all-encompassing digital medium. Similar to that which Steve Jobs managed to do with digital music and mobile web access.

Chris Brogan identified some interesting technical, human and etiquette aspects related to Google+ in two recent blogs. Firstly, just because you find someone of interest to follow and put that person in a “circle”, there is no guaranteed reciprocity. Unless you are “circled” in return, those people don’t see any of your updates and you still have the challenge of getting on their radar so that they “circle” you!

The belief is that Google+ will attract more professionals but their plight is the “digital byte syndrome” – compounded with fatigue – from constantly setting up new profiles and being disappointed by limited results. Then there’s the nagging question – what can I share that’s new? As I see it, the opportunity is there to blend the news updates of Twitter with the professional perspectives of LinkedIn and the digital life observations of Facebook, creating an integrated digital montage that could greatly enhance business and personal interactions.

David Armano appears to have a similar take on the situation. He views Google+ as a social layer that cuts across media, search, communication and collaboration services. This social layer potentially provides a capability that integrates the best of Web 2.0 into personalized services. It’s fascinating to consider that this horizontal layering could give rise to unforeseen and potentially transformational implications for our personal and professional lives, and I believe that its impact will extend way beyond that which most of us could predict.

Could the challenges of corporate knowledge sharing, together with the horizontal layering capability of Google+, form the seeds of what we at KeySo Global call “Digital Wisdom Networks”?  These networks face the challenge of bridging the gap between the internal communities within an organization that protect “aggregate” (internal) knowledge and those communities outside an organization, where an explosion of “collective” (external) knowledge has been powered by social networking. Essentially, Digital Wisdom Networks become trusted circles of professionals, in- and outside of a company, who collaborate to share new information for the purpose of generating company specific solutions and fresh innovation. Google+ might be just the tool they’re looking for!

To find out more about Digital Wisdom Networks and how converged digital technologies can greatly simplify collaboration and knowledge sharing within your organization, contact us at info@keysoglobal.com, +1-847-478-1633 or visit our website www.keysoglobal.com

Steve Bell, President, KeySo Global

 

Position Vacant: Digital Agent of Change

Friday, July 15th, 2011

I had the opportunity to present to a group of executives in transition last week on the subject: “Digital Agent of Change”. Our proposition is that this is a key new position that is emerging as a result of today’s fast moving digital world, and one that still remains vacant in the majority of corporations. The rapid convergence of multiple digital technologies that’s taking place is giving rise to a powerful all-encompassing tsunami of change – the impact of which most companies still remain blissfully unaware.

The pace of change in mobile technology, for instance, has accelerated at an unprecedented rate. By the end of this year nearly 6 billion people will be “connected” worldwide. It took 20 years for the first billion people to get a cell phone and only 15 months for the last billion!

More fundamentally, wireless connection is being used not only for voice communication but also for high speed broadband data. In a recent report Chetan Sharma, an acclaimed mobile strategy consultant, concluded that more changes will occur over the next 10 years than occurred in the last 100, and that value chains will be disrupted every 12 -24 months. This is yet further validation of our firm belief at KeySo Global that converged technologies will inevitably cause major disruption to business models – and most companies are, as yet, unaware of the magnitude of this.

New converged technologies mean that boundaries that previously existed between employers, employees and consumer communities are starting to blur and overlap. Once employees walk in through the revolving doors of a corporation, it’s no longer realistic to believe that they disengage from the outside world. Smartphones are an intrinsic part of digital life – and people will connect! We’re now seeing distrustful companies requiring that their employees contractually disclose their Twitter and Facebook identities, and pledge to not say anything negative about the company in social media forums. Maybe they wouldn’t if management didn’t give them reason to!

One member of our audience last week commented on this ambiguity of trust between companies and employees. Over the last 20 years, corporations have increasingly been treating their employees as disposable assets to achieve quarterly results – so why would they show loyalty to or trust in the management of their company? The emergence of social networking and social media also means that employees can now express their grievances more openly – and to a far broader audience. Many corporations have not yet recognized that in today’s digital world dismissed or badly treated employees will become tomorrow’s “brand terrorists”.

The challenge of recognizing and repairing this trust relationship within an organization can only be achieved when all sectors are prepared to collaborate, and open dialogue is initiated between management and employees. When trust is found lacking within a company, it cannot be expected from its customers on the outside.

It’s here that the Digital Agent of Change plays a key role – and it’s not a position for one individual alone. It’s built on the premise that the capabilities of each and every person in an organization need to be ignited; they need to be aware of and receptive to the changes that digital technologies bring so that these can be harnessed to organically restructure the business from the inside out.

To understand more about the role of a Digital Agent of Change, about how you yourself can prepare to step into this role and how your company can embrace this new position, contact us at info@keysoglobal.com, +1-847-478-1633 or visit our website www.keysoglobal.com

Steve Bell, President, KeySo Global LLC

Online Ambiguity – How Fine is the Line between Trust and Anonymity?

Friday, July 8th, 2011

I believe in fairness, in helping those whom I believe in to succeed, being as green as possible, and that all adults should protect children however they can. These values and beliefs are part of my DNA. Even though I state this, do you believe me?  Do you care?  You care when you need to assess whether or not you can trust me! This is the paradox – in the Digital World should we and can we really remain anonymous? If so, how do we in turn know who can be trusted?

In some countries and circumstances anonymity is synonymous with self protection. We see how Digital Life provides a medium for citizens to rise up in protest in countries such as Egypt, Libya and Yemen. Cell phones, Twitter and Facebook, have each provided people the means to join their collective voices and shout “enough is enough”. The challenge for them remains how to provide credibility to the masses and at the same time not be identified and victimized. In Saudi Arabia, for example, groups of women have launched online campaigns to urge others to fight for their legal right to drive. Those who revealed their identity were punished.

At the opposite end of the spectrum, in his documentary, “Erasing David”, UK director David Bond shows how hard it is to erase one’s identity and delete personal data held by governments and public entitles. Today’s digital environment makes it almost impossible for any of us to erase our past and remain truly anonymous due to the “digital footprints” we all leave in our wake.

Trust is at the heart of all elements of this issue. The Internet was inherently designed to be “open”. Our social and private lives, as well as businesses’ and governments’ activities have become increasingly transparent as information is made more readily available and shared globally via the web. Since total anonymity is almost impossible, the importance of “privacy” has become even more crucial; strict boundaries need to be adhered to, to protect what is known about an individual and by whom.

Follow through has always been the crux of trust and, while the medium for the voice may have changed, the human element of “doing what you say” still remains. Trusted communities of people communicating with each other are the counterbalance to potential privacy violations, and also the means for validating otherwise anonymous individuals.

We at KeySo Global want to get to know you and want you to get to know us! We believe that, as a trusted mentor and coach to our clients, open dialog is imperative. Using digital technologies, we can show you how to apply them in your business in ways that lead directly to effective, trusted relationships.

Contact us at info@keysoglobal.com, +1-847-478-1633 or visit our website www.keysoglobal.com.

Steve Benton, Principal, KeySo Global LLC