Archive for June, 2012

Digital Life – Rubber Band Forces that Prohibit Change

Thursday, June 21st, 2012

Why change at all? Why embrace what is new and intimidating instead of holding on to what is tried and true? The natural inclination of most people is to resist change, and when it begins to happen we tend to snap back to the shape of the things we know best, just as a rubber band that is stretched will revert to its original shape when released.

Digital Life is very new and can be scary. It is also here, now – right now – and is impacting the world in ways that can seem confusing, often even contradictory to what we have learned, accomplished, and know. Why would we want embrace it? 

Maybe your company actually can embrace the changes brought about by Digital Life. I mean really embrace change in ways that transform your business into a digital metamorphosis that propels it into this century; effectively reshape the rubber band by altering your business model to capitalize on the wide range of opportunities presented by Digital Life. However, I doubt it, unless you have some seriously sound “digital change agents” within your company to help you achieve this transformation, and unless you’re truly wanting to change.

Change is disruptive, which is what makes it so scary. Go back to your roots for a second. Think about those things that seemed exciting to you when you were willing to explore new ways of doing things, and those things that made you what you are today. What was new, intriguing – and yes scary – back then now seems safe. Your business faces the same challenges with embracing Digital Life that you faced growing up into the person you are today.

Digital Life demands that we embrace change and growth on a scale never experienced before. The advances and convergence of technologies are changing almost every aspect of how we do things. Smartphones, tablets, laptops and notebooks provide us with unparalleled access to the collective knowledge of the world. Social media tools and social networking sites enable an amazing new capability for us to share our own knowledge, interests, likes and dislikes with our friends, family and colleagues.

For your business to embrace the changes brought about by Digital Life, you need to accept – and convince others – that the shape of your corporate rubber band must change to match these changes. If you don’t, then no matter how hard you push for change and stretch the familiar boundaries, your employees will revert back to what they see as safe – in other words, the rubber band will snap back to its original shape.

At KeySo Global we have developed methodologies, models, and tools that can help you to change the shape of your business model so that it can adapt to Digital Life. These inform and guide you through a transformation that will propel your business into the Digital World, and ensure a competitiveness and profitability that will match your aspirations.  Please email us at info@keysoglobal.com, call us at +1-847-478-1633 or visit our website www.keysoglobal.com to find out more.

Steve Benton, Principal, KeySo Global, LLC