In the emergent new age of advancing and converging technologies – especially those of consumer electronics, mobile devices, wireless, broadband, broadcast, ‘smart technology’ and the Internet (which is subsuming them all) – consumers, customers, & clients are all interacting and sharing knowledge and experiences with one another in near real-time, from nearly anywhere. We live in a Digital World of such advanced and converged technologies that nearly a quarter of the real world’s population is now online.
This places unique pressures on existing business models. To remain relevant, businesses must really listen, learn, and engage with their customers, constituents and partners in order to anticipate and provide for their needs and wants. There is no longer available time to compile deep market research, or push safe development and testing paradigms, with longer sales cycles. The risk of losing out to agile competition or new movers is tremendous as the vigilant and fast moving adapt to more unique opportunities presented in the new landscape than at any other time in the history of humanity.
Events from the past can be seen as influencers of today; many that can be used to identify relevant factors that will drive tomorrow’s possibilities. As the low-hanging fruit of today is consumed, the importance of locating the trees bearing the seeds of tomorrow’s fruit increases.
We at KeySo Global have identified many key patterns of behavior change that support this. No longer is mass-marketing working well; people are trusting the opinions of other like-minded people more than they do salespeople, advertisements, or other marketing efforts. They have the means to communicate with one another in real-time using apps that connect through the Internet, the mobile cloud, and use of social media technologies. They are participating in a converged “physical” and “virtual” world, and living a Digital Life.
In our blogs we focus on what we at KeySo Global see to be happening through the emergence of the increasingly complex, technology-centric, interconnected Digital World. We highlight events that have already happened (or are happening) and identify trends that we see as leading indicators of possibility and threat. We discuss and highlight success stories and lessons learned as enterprises and leaders of all walks struggle to understand and survive the rapidly shifting currents of Digital Life. Finally, we explore options and opportunities, and offer the tools and resources that business leaders need in order to arm themselves and their enterprises for success in the shifting landscape.
As an international hands-on consultancy, we at KeySo Global recognize how complex this rapidly changing landscape can appear and understand the hurdles that businesses have to overcome in order to navigate their way to a successful solution. Let us show you how this can be achieved. Email us at info@keysoglobal.com, call us at +1-847-478-1633 or visit our website www.keysoglobal.com.
Steve Benton, Principal, KeySo Global LLC
Tags: Convergence Technologies, Digital Life, Digital World, Mobile Cloud, Social Media Strategy
What’s with this, Steve Benton, Principal, KeySo Global LLC
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